Pure Ryde Brings Innovation to Cycling Pilates Classes
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Exercise enthusiasts take note — a new cycling studio has opened on the Square in Oxford. Pure Ryde Cycling and Pilates Studio opened on Feb. 6 at 319 North Lamar Boulevard, Suite 102.
Nestled in between Pita Pit and Lindsey’s Chevron gas station, Pure Ryde features indoor cycling and pilates with an innovative twist. Founded by Kelle Ilitch and Laura Cronberger, who are self-proclaimed cycling and pilates lovers, the Oxford franchise is owned by Blake Tartt and Greg Stackhouse.
Why innovative? Unlike other cycling studios, Pure Ryde doesn’t use stationery spin bikes. Instead the studio is equipped with Real Ryder bikes, which move left and right in sync with the rider’s body lean. The bikes require the riders’ shoes to be clipped in, so customers receive special cycling shoes before each class. The shoes are also available for purchase in the store, along with a variety of high-quality workout apparel.
“The bikes are like nothing I’ve ever seen before,” said impressed customer and rider Elizabeth Conner. “They move with you and create resistance. I’ve never been to any kind of a fitness studio that’s had something like that.”
The studio’s pilates classes are also unique. Pure Ryde offers Reformer Pilates classes, which don’t require a mat, but instead use a machine, called the Reformer. The machine offers a total-body workout and more resistance per workout than a traditional mat class.
Assistant manager Chloe Dallas said Pure Ryde classes are open to people of all skill levels, even if the participant has never tried cycling or pilates before.
“We want everyone to know that it’s a very welcoming environment,” Dallas said. “It’s also a very different experience and so we want people to know also don’t be intimidated to come and try it.”
Classes are offered every day of the week and last 50 minutes each. Pure Ryde has 26 bikes and six Reformer Pilates machines in the studio. Staff encourages interested participants to book a spot online.
Pure Ryde offers several affordable packages. One spin class costs $18 and one pilates class costs $20. Discounts are available for university students and faculty.
Pure Ryde co-owner Blake Tartt III is a fifth-generation Houston-based entrepreneur with a Texas-sized love for Oxford and Ole Miss. The nationally recognized real estate strategist and investor is a 1984 Ole Miss graduate.
“I like to say I work in Houston and live in Oxford, because Oxford is much more than a town — it’s a way of life,” said Tartt. “PureRyde offers a truly functional, dynamic and engaging indoor workout. Much more than just a gym, PureRyde offers a full service fitness and lifestyle studio designed to empower clients to succeed on their journey to healthy living.”
Tartt believes Pure Ryde, with its focus on fitness and healthy living, fits right in with a growing and dynamic Oxford.
“In my opinion Oxford is one of the great American towns,” he said. “Oxford has all the advantages you could desire in a growing community — great education, health care, natural resources, like timber and water, and most of all, wonderful people. I want to be part of projects that advance and preserve the quality of life and excellent image that Oxford holds around the country.”
For more information, or to book a class, go to www.pureryde.com and click on the Oxford facility. Or call 662-638-3244.
- Story and photos by Kayleigh Skinner. Kayleigh is a journalism student at the Meek School of Journalism and New Media. She can be contacted by emailing email@example.com.